Mc Donalds Business Report Essays - Food And Drink, Fast Food

Mc Donalds Business Report Essays - Food And Drink, Fast Food Mc Donalds Business Report McDonald's INTRODUCTION: McDonald's Corporation is the world's leading food service organization. The corporation started out as a small drive-through in 1948 by two brothers, Dick and Mac McDonald. Raymond Albert Kroc, a salesman, saw a great opportunity in this market and advised Dick and Mac to expand their operation and open new restaurants. In 1961 Kroc bought out the McDonald brothers. By 1967 McDonalds expanded its operations to countries outside the U.S.A. This unyielding expansion led the Corporation to open 23,000 McDonald's restaurants in 110 countries in 1994, producing $3.4 bn in annual revenues. In addition, McDonald's opens a new restaurant every three hours. Also, McDonald's has twice the market share of its closest U.S. competitor, Burger King, representing 7% of total U.S. eating-out sales. Similarly, McDonald's serves about 1% of the world's population on any given day through its 23,000 restaurants internationally. Big Mac, the world's most sold hamburger was developed by Jim Delligutti in 1967 to feed construction workers. 'Big Mac' is the biggest attraction and backbone of the corporation. Moreover, McDonald's maintains its competitive advantage by constantly creating new items to add onto its menu. This shows us that McDonald's practices an analyzer type of strategy, introducing new items and defending its existing ones. McDONALD'S MISSION AND VISION: We serve people with good quality food, fast and at low cost. McDonald's vision is to dominate the global food-service industry. Global dominance means setting the performance standard for customer satisfaction and increases market share and profitability through successfully implementing our convenience, value and execution strategies. THESIS STATEMENT: To have a clear picture of McDonald's corporation we need to look at its Task Environment, which includes its: .Customers .Competitors .Strategic Allies .Suppliers .Regulators We shall also explore McDonald's Workforce Diversity and its Total Quality Management. CUSTOMERS: Customers are those who pay money to acquire an organization's goods or services. For many years McDonald's mostly targeted the young people, however this has changed in this decade; McDonald's has turned towards a more general market. By doing this McDonald's concentrates on the family, targeting a diverse market which includes consumers ranging from children to elderly people, using products such as the happy Meal for children and Egg McMuffin for the elderly. McDonald's also realized the changing world we live in and the need for healthier food, since there is an ever changing demographic group, who demand fast, top quality food that is low in calories. McDonald's responded to this opportunity and introduced a new and innovative product. This new product was a regular hamburger that tasted like the real thing but was made of plant material like Soya beans. This same product also targets another demographic group, vegetarians. McDonald's mostly uses psychographic segmentation targeting the working and middle classes. These are the people that are more susceptible to enter a fast food restaurant, since these are the people that lead a fast moving life and thus require a fast meal. In brief McDonald's customers are of all classes, but largely working and middle classes, and people of all ages. COMPETITORS: A competitor is an organization that competes with other organizations for

Building My Faith in God Essay Example

Building My Faith in God Essay Example Building My Faith in God Essay Building My Faith in God Essay I grew up in a Catholic family where I was taught how to live with my belief in God. I also evolved it in a community having a good tradition of faith. Obviously, I have that faith in my mind like a custom without any doubts, or actually, I did not know if I felt dubitative or not. Similarly many other children in the community, I had to go to the church every Sunday to hearing and studying the Bible. I also was taught to believe in God, and everything He has done in my life. Although doing all of this in my whole childhood, I did not trust in Him too much. Whether God existed or not, it didn’t matter to me. After having gone far to studying, I had to face with many things affecting on what I had learned about my faith. When knowing about Darwins evolution theory, showing we were not created by God but by a natural selection, I totally did not agree with it. I, even so, were confused and felt doubt about my faith after facing with many questions were set up to me. Nonetheless, when I have been confronting with many problems in my life, and when I could not find anyone consoling me, then the finally one I always think is God. When I also have felt impasse with my decisions, the last one I think is God. Even though always finally thinking about Him, I constantly feel comfort after talking to Him. I, moreover, feel peaceful every time I come to see Him although not really an ethical person. Whenever I come to see and pray with Him, I just simply sit there and look at Him to think about my problems and let Him leads me. From Him spreading out a power to relieve all my troubles, and it makes me feel better. I have learned my life is always better when I am living in line with God. All my trials are easier with him by my side. It is not my natural state to be peaceful in a stressful time, but anytime I slow down and quiet down, I feel His hand is reaching out and handing me blessings even in my darkness time. Nevertheless, not all the t

In group we shrink Essay Example | Topics and Well Written Essays - 1000 words

In group we shrink - Essay Example I am proud to be part of that minority. I have been through plentiful experiences in my own life in which I have experienced the phenomenon of â€Å"diffusion of responsibility† in the people’s behavior. I have myself displayed this kind of behavior over a few occasions early in my life. However, it was a very bad feeling that I carried with myself later on when I reflected back on those experiences. I felt like guilty for not having done something about those incidents while I could. Probably, it was the very realization that changed my behavior towards such incidents for the better, so that now, when I am part of a group, and something odd happens in front of me, my response to the situation is hardly any different from what it would have been had I been alone. During my childhood, I saw a little puppy with a broken and bleeding leg limping an moaning aside the road. It had probably been caught in some accident and was bleeding badly. Just from the look of it, I felt so pity for the little puppy. I wish somebody could take care of that, and I actually waited for that to happen. At that time, I was holding my mother’s hand, waiting to cross the road to reach the school. I was in a hurry anyway, though I have not been able to convince myself ever since that I could not spare a minute or two for the puppy. I saw people seeing that puppy, pointing their fingers at it, and passing by as they watched it. The image of that bleeding puppy was carved in my memory, and I felt bad about not doing anything about that. Probably, only if I had washed its leg with the water in my bottle and wrapped my handkerchief around its leg, I would have felt satisfied. While I always regretted not doing anything in this particular incident, this reflection and realization did change my behavior positively. Few days ago, I noticed two people fighting with each other. One of them had bumped his car into the other’s and the other person’s car was severe ly damaged. He had got out of his senses, and had immediately got into a violent verbal fight with him, that was at the verge of transforming into the physical fight, but I intervened. At the location, about fifty people had gathered in no time to observe the matter and had been standing there watching the heated verbal argument like a circus game. As soon as I caught glimpse of the sight, I instantly knew what feeling was holding them back and what I needed to do about it. I stepped ahead and came in between the two of them. One of them was holding a brick and was just about to throw it over the other person. I instantly took the brick from him, and tried to calm him down. Meanwhile, other people also started to approach and intervene. Probably, they were waiting for someone to take the initiative. I do not doubt their feelings of sympathy and humbleness, but it was certainly the â€Å"diffusion of responsibility† that was holding them back, as Tavris says in the article; â €Å"Most people do not behave badly because they are inherently bad. They behave badly because they aren't paying attention, or they leave it to Harry, or they don't want to rock the boat, or they don't want to embarrass themselves or others if they're wrong† (Tavris). However, â€Å"diffusion of responsibility† is not the only factor that holds people back in such situations. A